GLOSSARY

Glossary

Franchising

a sales system through which goods and/or services and/or technologies are marketed. It is based on close and continuous cooperation between legally and financially separate and independent entrepreneurs - the franchisor and the franchisees. The franchisor guarantees the franchisees the right and at the same time imposes the obligation to run commercial activities in accordance with his/her design

Franchisor

franchise provider, license provider

Franchisee

recipient of the franchise, licensee holder

Franchise agreement

a legal document regulating the basic relations between the franchisor and the franchisee

Franchise package

a compendium of the rights, knowledge and additional benefits provided by the franchisor allowing the franchise to be run

Franchise handbooks and manuals

they document the scope and know-how of the franchise concept. They present "instructions" for using the franchise system

Franchise fees

payments the franchisee pays to the franchisor for the license and services

Franchise network

the franchisor’s business and organizational connections and all of the franchisees coordinated and supported through a franchise headquarters

Franchise headquarters

provides support for the franchise partners and develops the franchise network

Contact us

E-mail: info@atalian.cz
Sekretariát: +420 326 706 811
Infolinka: +420 722 365 365